North Sea Ventures · Club Intelligence
Every club has a story.
Few can finance it.
We turn clubs into entrepreneurs. The money in football is made off the pitch: we identify it, build it, and run it with you, so your team can compete on it.
From €75 a month · apply for your club's environment · sign in
Matchday
Ninety minutes a week are the story everyone sees. The other 10,000 minutes decide whether the club can afford to keep telling it.
01The problem
The scoreboard isn’t the problem. The business model is.
Most clubs live off matchday and hope. The assets are already there: the crowd, the venue, the badge, the data. They are just not run as a business.
No rate card, no proof of reach, renewals treated as favours.
No-shows run 10 to 20% across Europe. Most clubs never count them.
The largest asset on the balance sheet sleeps 340 days a season.
02Scattered data
Your numbers exist. They just don’t tell the story behind them.
Tickets in one system, the shop in another, F&B on paper, sponsorship in someone’s inbox. Nobody sees the whole club, so nobody runs the whole club.
The platform pulls it into one benchmarked picture: every area scored against clubs your size, updated as you go.
Inside the platform
Illustrative data
- Reprice sponsorship inventory
- Launch membership tier two
- Pilot F&B pre-order at the main stand
03No AI bench in-house
You can’t hire this team? Now you don’t have to.
No club below the elite can staff analysts, benchmark researchers and strategy consultants. The engine is that bench: it reads your club and a curated, cited knowledge base, and keeps turning both into concrete, euro-valued to-dos.
Now
Where we are now
AI engine
Generating the to-dos
executed work flows back into now
Goal
Where we are going
04The opportunity
Five to fifteen open levers, priced in euros.
Ten areas of the club, each benchmarked against what clubs your size actually achieve. Most clubs discover levers they already have the right to pull. No new stadium, no new league, no new owner required.
The full picture from €75 a month, priced on stadium capacity.
05Not just theory
We are not consultants. We execute.
When the plan shows a revenue line worth building, we jump in: growth sprints with our operators, partners under one roof, ventures we co-own, and interim commercial leadership when a club wants the outcome delivered.
06The result
It shows up where it counts: the P&L.
Every to-do carries a euro value before you commit to it, so the plan adds up to a number the board can hold us to. This is what a first season typically targets at a mid-size club.
Illustrative demo values from the platform’s seed club.
Season one · targeted uplift
Illustrative07Who we are
A value-creation firm for football.
Club Intelligence is built and operated by AI-native operators, backed by North Sea Ventures as venture-studio shareholder. We have a product, we execute, and the proof is in front of you: we built this platform the same way we build for clubs.
08Start today
Everything above becomes concrete the moment you open it.
The demo club is open. No sales call, no onboarding project. From €75 a month when you are ready.